Design leader Paul demonstrates how to transform skeptical executives into design champions by speaking the language of business impact rather than design principles. Through a powerful case study of quantifying a $4.2 million "Poor Design Tax," this episode reveals how conducting design debt audits, running strategic pilot projects, and connecting design decisions directly to revenue and operational metrics can fundamentally shift organizational perception of UX from cost center to strategic driver. Learn the proven framework for establishing design as an essential business function.

Key takeaways include: