Many people say they're data-driven. What do they mean?

In this episode of Beyond Deploy, Michal, Paulina, and Jarek get into the messy reality of building a data-driven business, why most companies collect data and do absolutely nothing with it, how dirty inputs destroy every insight downstream, and why buying an expensive tool is the last thing you should do.

They cover the three biggest sins of data strategy, the real difference between watching dashboards and actually acting on data, whether North Star metrics help or hurt, and why a proper data transformation is never a one-afternoon job.

If you run a business and suspect your data isn't actually driving your decisions, tune in!