Some organizations collect very little data and some collect a ton of data. But like many other aspects of customer experience, CX pros should be thinking of the end goal when designing programs and integrating their data. A "data diet:" everything in moderation. As part of our continuing series "CX Now: Eight Essential Themes Driving CX Evolution," host Steve Walker welcomes Ashley Hicks for a discussion on how CX pros can organize, integrate, and constructivley access their data to make better business decisions.

Read more about the "CX Now" series here: https://walkerinfo.com/cxnow/ 

Find more episodes at https://cxleaderpodcast.com/

Learn more about Walker at https://walkerinfo.com/