Join us on this episode of the ADOTAT Show as we delve into the heart of data-driven innovation with Pesach Lattin and our special guest, Drew from Audigent. In a world where traditional cookies are making their exit, Audigent is leading the charge, leveraging first-party data to revolutionize the advertising landscape. From Drew's transition from finance to the ad tech world, to the fascinating journey of Audigent's evolution from a data management platform to a pioneering curation company, we cover it all. Discover the magic behind Audigent's game-changing technology, their approach to privacy-safe consumer targeting, and how they're setting new standards in dynamic pricing and AI-driven advertising solutions. Drew also shares insights into the challenges and triumphs of building Audigent, the future of ad curation, and the importance of a virtuous approach in the ad tech industry. Whether you're a seasoned professional or just curious about the future of advertising, this episode offers a deep dive into the innovation and integrity driving the industry forward. Tune in for a thought-provoking conversation on the cutting edge of ad tech, brought to you by ADOTAT.