With the proliferation of data sources to give a more comprehensive view of the information critical to your business, it is even more important to have a canonical view of the entities that you care about. Is customer number 342 in your ERP the same as Bob Smith on Twitter? Using master data management to build a data catalog helps you answer these questions reliably and simplify the process of building your business intelligence reports. In this episode Manager of Data Analytics at Dexcom at Tamr, Chuck Miller discusses the challenges of building a master data set, why you should have one, and some of the techniques that modern platforms and systems provide for maintaining it.Chuck LinkedIn: https://www.linkedin.com/in/chuckmillerlinkedin/The Data Standard LinkedIn: https://www.linkedin.com/company/the-data-standard/