According to the new ENISA research and innovation brief, the most noteworthy pattern in digital transformation is the data-driven world we live in, a world that will be always on, always tracking, always monitoring, always listening, and always watching – because it will be always learning. What we perceive to be randomness will be bounded into patterns of normality by sophisticated algorithms that will take our data to deliver the future in new and personalized ways. Data are often considered to be an asset but we see that, in contemporary society, data are emerging as a space of contestation that goes beyond the ‘data is the new oil’ debate, pushing us towards conceiving of data as the ‘new air’.

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