If you're trying to build trust, and credibility, you've got to tell the truth. And telling the truth allows people to have a relationship with you.

If you're trying to build trust, and credibility, you've got to tell the truth. And telling the truth allows people to have a relationship with you.

The greatest message ever crafted means nothing if it isn’t heard by the people who need to hear it the most. This episode covers how your message in the right hands will mean all the difference in the end.

The greatest message ever crafted means nothing if it isn’t heard by the people who need to hear it the most. This episode covers how your message in the right hands will mean all the difference in the end.

Now the fun begins, in this episode John encourages you to add the most powerful tool to your toolbox, an entire community of advocates. Transforming a community member into an advocate for your side is the greatest gift to give them.

Now the fun begins, in this episode John encourages you to add the most powerful tool to your toolbox, an entire community of advocates. Transforming a community member into an advocate for your side is the greatest gift to give them.

Once you have your advocates don’t waste them sitting on the bench, get ‘em in the game coach. This episode brings it all to a close, with the final step toward your inevitable win.

Once you have your advocates don’t waste them sitting on the bench, get ‘em in the game coach. This episode brings it all to a close, with the final step toward your inevitable win.

John Davies returns in this episode to articulate the technique of contrasting the obscure truth from obvious falsities of the wind industry. Contrast is a companion episode to the previous episode Acknowledge.

In this episode, the delicate work begins. John lays out his techniques for embracing the members of the community that will become the most important advocates of the project.