In the mid-2010s, major video game publishers decided they were tired of handing Steam a thirty percent cut of their sales. The result was a deeply fractured era of PC gaming where every company built its own walled garden, and the Bethesda Launcher quickly became the most notorious of the bunch. Launched in 2016, it leveraged massive franchises like Fallout and Doom to force players onto a slow, buggy, and bare-bones client that gamers actively despised. It was a classic case of corporate ambition ignoring user experience, forcing fans to juggle yet another mandatory login and background process just to access the titles they had already bought.

The standalone storefront managed to survive for six years, sustained purely by the sheer weight of Bethesda's massive gaming catalog. But the business logic keeping the lights on evaporated overnight in 2021 when Microsoft acquired Bethesda's parent company for seven and a half billion dollars. With the Xbox app and Game Pass already established in the PC ecosystem, maintaining a universally disliked competing launcher under the same corporate umbrella made zero financial sense. By May 2022, the Bethesda Launcher unceremoniously shut its doors without a eulogy, allowing players to finally migrate their libraries to Steam and quietly burying one of the most frustrating experiments of the PC launcher wars.

Read the original article: https://medium.com/@dia_91230/the-day-bethesda-pulled-the-plug-on-its-own-launcher-31ecd04a2c1f

Subscribe to The Dead Internet Almanac: https://buttondown.com/dead-internet-almanac