Could end up taking down everyone in the industry if we don't call it quits soon.

There are plenty of things we can and should be competing on in the insurance business, data just isn't one of them.

You know, valuable things like coverage, branding, marketing and claims service.

Are all worth competing over and allow for each agency individuality and strengths to shine.

That's one of the main points I talked with Jeff Roy about at IAOA's Innovation 18 in the rapid fire conversation.

P.S. Hear Jeff say crazy smart things like this as Elevates opening keynote speaker.