This is the beginning of the Fourth week of Advent, The idea behind this Podcast is that by linking Spiritually to Sustainability, I can provide inspiration for both prayer and reflection as we work together toward a more sustainable world. A world that I believe god wants us to create.

Today's quotations are from Matthew 1:21 

"And she shall bring forth a son: and thou shalt call his name JESUS. For he shall save his people from their sins."

 Nelson Mandela said: “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.”

From <https://sustainablebrands.com/read/marketing-and-comms/how-to-avoid-the-7-deadly-sins-of-sustainability-communication> 

 1. Lacking emotion – missing the emotional connection with the audience 

2. Too emotional – filling consumers with a sense of fear or failure 

3. Too technical, or wonky – using language that is incomprehensible 

4. Jargon-y – lazy thinking and lazy copywriting; jargons need translating into everyday terms 5. Ambiguous – either from a lack of clarity of ideas, or from ideas that are just too big for people to understand, let alone knowing how to act 

6. Being just like everybody else – digging into brand insights is the only real way to find a story that is different from competitors 

7. Disconnected – does the brand have a consistent story across everything and are employees bought into it?

From <https://sustainablebrands.com/read/marketing-and-comms/how-to-avoid-the-7-deadly-sins-of-sustainability-communication> 

Sins of Greenwashing

Greenwashing is the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. There are more green products than ever before, and our Sins of Greenwashing tips can help you sort out the truly green products from the not-so-green ones.

 From <https://www.ul.com/insights/sins-greenwashing> 

Today, the Sins of Greenwashing remain a popular learning tool to help consumers evaluate sustainability claims. Contact us for permission to highlight the Sins of Greenwashing in publications and media.

Sin of the hidden trade-off

A claim suggesting that a product is green based on a narrow set of attributes without attention to other important environmental issues. Paper, for example, is not necessarily environmentally preferable because it comes from a sustainably harvested forest. Other important environmental issues in the paper-making process, such as greenhouse gas emissions or chlorine use in bleaching, may be equally important.

Sin #1: Sin of the Hidden Trade Off

This sin is committed by suggesting a product is ‘green’ based on one or two attributes while ignoring other important environmental issues.

Paper, for example, is not necessarily environmentally-preferable just because it comes from a sustainably-harvested forest. Other important environmental issues in the paper-making process, including energy, greenhouse gas emissions, and water and air pollution, may be equally or more significant.

 From <https://wow-webmagazine.com/the-seven-sin

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