Joanie, co-founder of The Krazy Coupon Lady, shares the story of how she and Heather started and evolved over the years. She discusses the changes in couponing and shopping behavior, from newspaper coupons to digital rebates and loyalty programs. Joanie also talks about the impact of the TV show 'Extreme Couponing' and the challenges and opportunities in the couponing industry. She believes that there is still a need for education and awareness about couponing as a strategy to save money, especially in the face of rising grocery prices. Joanie also discusses the business model of Crazy Coupon Lady, which includes direct partnerships with brands and affiliate networks.

Joanie's Deal of the Episode: Nike backpacks, sneakers and Dunks for back to school