JR Butler was a D1 hockey player at Holy Cross, part of the 2006 team that pulled off one of the biggest upsets in college hockey history against #1-ranked Minnesota.
After his hockey career ended, he struggled with alcoholism — including stories that involved hospitals and handcuffs — before turning his life around and moving into business.
He became an early sales leader at Turbonomic, which IBM acquired for $2 billion in 2021, and later served as CRO at Pillir, where he was named one of CRN's Top Channel Chiefs for 2021.
Today he's founder and CEO of Shift Group, which he scaled to $1.5M in ARR within 12 months, helping athletes transition into technology sales careers.
In this episode, JR shares his full journey — from playing professional-caliber hockey, to hitting rock bottom with addiction, to recovery, to building and exiting a billion-dollar company.