The Digital Disruption Podcast

The Death of 3rd party Cookies: How to Survive in a Cookieless Future

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The third-party cookie is finally getting its walking papers! In this episode, we delve into the looming deadline for cookie deprecation in Chrome and explore what it means for advertisers and marketers.

We'll discuss the challenges and opportunities of a cookieless world, unpack Google's proposed solutions like Privacy Sandbox initiatives, and offer practical tips to help you prepare for a future beyond cookies.


Timestamps:

1:05 - Is the Third-Party Cookie Really Dead This Time?

3:20 - Welcome to the Cookieless World: A Glimpse into the Future

5:15 - Tick-Tock: Key Deadlines and What You Need to Do Now

9:20 - Beyond Cookies: Privacy Sandbox Solutions from Google

14:10 - Topic API: Understanding How Interest-Based Targeting Will Work

18:45 - Preparing for Takeoff: Tips to Thrive in a Cookieless Future


Key Takeaways:

  • Third-party cookies are going away in Chrome by Q3/Q4 of 2024.
    • This shift requires advertisers to rethink audience targeting and measurement strategies.
      • Google's Privacy Sandbox offers solutions like the Topics API for interest-based targeting on the user's browser.
        • Marketers should start preparing now by testing solutions and understanding the implications of a cookieless world.


          • Follow us:
          e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc

          Patrick: https://www.linkedin.com/in/psoch/


          Mostafa: https://www.linkedin.com/in/mostafa-daoud/


          And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here
          https://e-cens.com/contact-us/

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          The Digital Disruption PodcastBy Patrick Soch and Mostafa Daoud