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The Death of 'Adding Value' Content (And What Actually Converts)
You’ve been told to “add value” in your content.
Post helpful tips. Share what you know. Give away your best stuff.
But what if that exact strategy is repelling the Power Buyers you're meant to serve?
In this episode of The Breakthrough Message Show, Fabi Paolini unpacks why traditional “value-adding” content is outdated—and how to create Demand-Priming content that magnetizes high-ticket clients ready to invest.
You’ll learn:
- The real reason helpful content isn’t converting
- How Power Buyers consume content differently than info-seekers
- What Demand-Priming content is—and how to use it
- The 4 elements of content that actually sells your coaching
- Why insight > information when building a premium coaching business
🎯 Want to see if your content is optimized for Power Buyers?
Book a free 15-min Brand Message Assessment: https://brandmessagesession.com
📲 Connect with Fabi:
Instagram | TikTok | LinkedIn | Facebook → @FabiPaolini
🎧 Subscribe & Listen:
Apple Podcasts | Spotify | YouTube
#PowerBuyers #DemandPrimingContent #HighTicketSales #CoachingBusiness #PremiumClients #MessagingStrategy #ContentThatConverts #OnlineBusinessGrowth
View all episodes
By Fabi PaoliniYou’ve been told to “add value” in your content.
Post helpful tips. Share what you know. Give away your best stuff.
But what if that exact strategy is repelling the Power Buyers you're meant to serve?
In this episode of The Breakthrough Message Show, Fabi Paolini unpacks why traditional “value-adding” content is outdated—and how to create Demand-Priming content that magnetizes high-ticket clients ready to invest.
You’ll learn:
- The real reason helpful content isn’t converting
- How Power Buyers consume content differently than info-seekers
- What Demand-Priming content is—and how to use it
- The 4 elements of content that actually sells your coaching
- Why insight > information when building a premium coaching business
🎯 Want to see if your content is optimized for Power Buyers?
Book a free 15-min Brand Message Assessment: https://brandmessagesession.com
📲 Connect with Fabi:
Instagram | TikTok | LinkedIn | Facebook → @FabiPaolini
🎧 Subscribe & Listen:
Apple Podcasts | Spotify | YouTube
#PowerBuyers #DemandPrimingContent #HighTicketSales #CoachingBusiness #PremiumClients #MessagingStrategy #ContentThatConverts #OnlineBusinessGrowth