In this episode, I’m going to talk about campaigns, what a campaign is, and what it most definitely is not.

The fact is, you can have the best product on the market, but that doesn’t mean it’s going to sell well. Cash is a byproduct of expertly crafted marketing—that was true 100 years ago, and it’s true today. 

Let me tell you—a Facebook campaign or an email campaign—that’s not really a campaign. It can be a part of a campaign, but you need to do much more. You need to have these small steps leading up to a big event.

I’m going to dive deep into the art behind campaigns today. I’ll tell you about the two types of campaigns you need to understand and use. That’s the only way you will sell your products and offers. 

So get ready, because we’re going to learn some amazing stuff today!

Key takeaways:

• The day I understood that every campaign has a pattern (1:40)
• What I learned during my time in Russell Brunson’s shoes (4:11)
• Why even a great product can fail on the market (7:27)
• The three things you can do that bring in cash (8:10)
• All the steps you need to take for a successful campaign (9:27)
• The secret of launching a great campaign - How P.T. Barnum sold his Fiji Mermaid (11:40)
• The two types of campaigns that you absolutely need to use (20:17)

Additional resources

Download the Lucrative Launch PDF at https://launchforprofit.com 

Check out Traffic Secrets by Russell Brunson here

Get your free trial at ClickFunnels here

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!