In this episode, we explore how AI is changing the landscape of industry-first segmentation in professional services. Learn how firms should pivot their strategy to focus on capabilities, not just industry expertise.
The post <a href="https://rattleandpedal.com/death-of-industry-first-segmentation-ai-and-consulting-strategy/">The Death of Industry-First Segmentation?</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

In this episode, we explore how AI is changing the landscape of industry-first segmentation in professional services. Learn how firms should pivot their strategy to focus on capabilities, not just industry expertise. The post The Death of Industry-First Segmentation? appeared first on Rattle and Pedal.

In this episode, we explore how AI is changing the landscape of industry-first segmentation in professional services. Learn how firms should pivot their strategy to focus on capabilities, not just industry expertise.
The post <a href="https://rattleandpedal.com/death-of-industry-first-segmentation-ai-and-consulting-strategy/" rel="noopener noreferrer">The Death of Industry-First Segmentation?</a> appeared first on <a href="https://rattleandpedal.com" rel="noopener noreferrer">Rattle and Pedal</a>.

The Death of Industry-First Segmentation?

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

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The Death of Industry-First Segmentation?

The Death of Industry-First Segmentation?

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