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The death of influencer marketing
The CEO of Matchmade Jiri Kupiainen talks about the death of influencer marketing, how the creative ecosystem fuels more predictable campaigns, data privacy and the ethics of cancel culture.
The Creator Marketing Podcast is a monthly series covering the latest on the new creator economy.
Each episode Natalie Turner talks with industry experts about hot topics in creator-focused business and tech. Together they tackle the practical, ethical and even philosophical questions posed by the ever-evolving industry.
Influencers shilling products for brands is a thing of the past. Not only can we see all through it, but it’s simply not effective as a marketing strategy. Creators are not human billboards but artists who develop high-quality content as a form of self-expression. They can support themselves by allowing advertisers access to their audience.
The podcast is brought to you by Matchmade - the only platform providing fair, relevant and easy sponsorships for content creators, as well as scalable and predictable content marketing for brands.
The Creator Marketing Podcast is a monthly series covering the latest on the new creator economy.
Each episode Natalie Turner talks with industry experts about hot topics in creator-focused business and tech. Together they tackle the practical, ethical and even philosophical questions posed by the ever-evolving industry.
Influencers shilling products for brands is a thing of the past. Not only can we see all through it, but it’s simply not effective as a marketing strategy. Creators are not human billboards but artists who develop high-quality content as a form of self-expression. They can support themselves by allowing advertisers access to their audience.
The podcast is brought to you by Matchmade - the only platform providing fair, relevant and easy sponsorships for content creators, as well as scalable and predictable content marketing for brands.
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By MatchmadeThe CEO of Matchmade Jiri Kupiainen talks about the death of influencer marketing, how the creative ecosystem fuels more predictable campaigns, data privacy and the ethics of cancel culture.
The Creator Marketing Podcast is a monthly series covering the latest on the new creator economy.
Each episode Natalie Turner talks with industry experts about hot topics in creator-focused business and tech. Together they tackle the practical, ethical and even philosophical questions posed by the ever-evolving industry.
Influencers shilling products for brands is a thing of the past. Not only can we see all through it, but it’s simply not effective as a marketing strategy. Creators are not human billboards but artists who develop high-quality content as a form of self-expression. They can support themselves by allowing advertisers access to their audience.
The podcast is brought to you by Matchmade - the only platform providing fair, relevant and easy sponsorships for content creators, as well as scalable and predictable content marketing for brands.
The Creator Marketing Podcast is a monthly series covering the latest on the new creator economy.
Each episode Natalie Turner talks with industry experts about hot topics in creator-focused business and tech. Together they tackle the practical, ethical and even philosophical questions posed by the ever-evolving industry.
Influencers shilling products for brands is a thing of the past. Not only can we see all through it, but it’s simply not effective as a marketing strategy. Creators are not human billboards but artists who develop high-quality content as a form of self-expression. They can support themselves by allowing advertisers access to their audience.
The podcast is brought to you by Matchmade - the only platform providing fair, relevant and easy sponsorships for content creators, as well as scalable and predictable content marketing for brands.