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🎧 Welcome to another thought-provoking episode of Wiki Bearings!
Host Hassanein Alwan sits down with Tufan Baysal, Director Aftermarket- MEA Niterra (formerly NGK Spark Plugs), to unpack the evolving future of the Internal Combustion Engine (ICE) in the age of electrification—and what it means for the aftermarket, sustainability, and global mobility.

Why You Should Watch This Episode
If you're in the automotive, aftermarket, manufacturing, or mobility tech space, this episode offers deep insights into:

✅ Whether the ICE engine is dying—or simply evolving
✅ The real pace of EV adoption across the globe
✅ What the name change from NGK to Niterra really means
✅ How the aftermarket can adapt and thrive in the next 25 years
✅ Why hybrid, hydrogen, and ceramic tech are reshaping the future

💡 Episode Highlights — What You’ll Learn
🛞 NGK becomes Niterra: What’s behind the rebrand
Discover the global vision behind one of the industry’s most respected names—and how they’re preparing for a future beyond spark plugs.

Will ICE engines disappear?
Spoiler: Not anytime soon. Tufan shares real data and global trends, from EV slowdown in Europe to ICE dominance in Africa and Asia.

Hybrid, Hydrogen, and EV: What’s viable, where, and when
Explore which tech is realistic today, which is overhyped, and what truly works in regions with limited infrastructure.

EV vs ICE: It’s not just about emissions
Dive into the environmental, logistical, and cultural complexities of EV adoption—and how “eco-friendly” isn’t always so simple.

Aftermarket Growth in Emerging Markets
Why the Middle East, Africa, and Eurasia will drive the future of the ICE aftermarket—and how local garages can stay relevant.

F1, Speed & Emotion: Why ICE isn’t just technology
Hear Tufan's take on why car enthusiasts still love the engine roar—and what EVs still can't replicate.

The Future Beyond Cars
Learn how Niterra is leveraging its ceramic tech in new industries: air purification, low-energy ACs, sustainable shrimp farming, and more.

Training the Mechanics of Tomorrow
Why partnerships with technical schools in Africa are critical to building the EV-ready aftermarket workforce.

Why EV resale value is a hidden barrier
Tufan and Hassanein unpack why many consumers are hesitant to switch—and how rapidly evolving EV tech impacts resale and value.

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