Let's talk about networking—a term that undoubtedly has a lot of weight in professional circles. For many, networking is synonymous with career advancement, but what if I told you that the traditional methods of networking might actually be making you invisible? Today, we’re unpacking this paradox, diving into research that shines a light on why conventional networking practices could be holding you back.
A recent study conducted by Monday Girl and Environics Research unveiled some eye-opening statistics. It turns out 67% of Canadian professional women find traditional networking events awkward and uncomfortable. Now, this might not come as a surprise to those who have attended these events, where conversations can feel forced and connections superficial. In fact, a staggering 60% of women believe these gatherings fail to foster strong industry connections. It’s a tall order—to successfully network under such uncomfortable conditions!


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