<p>With all the focus on privacy these days, things like the CCPA, GDPR and the upcoming privacy charter here in Canada are changing how marketers handle data. Mix in Apple blocking most third party trackers from it's browser and others starting to follow suit and you have a recipe that could mark a huge change in how companies market.</p>

With all the focus on privacy these days, things like the CCPA, GDPR and the upcoming privacy charter here in Canada are changing how marketers handle data. Mix in Apple blocking most third party trackers from it's browser and others starting to follow suit and you have a recipe that could mark a huge change in how companies market.

The Death of the Cookie and What to do About it

In a world of machine learning and AI you need to take digital marketing to a whole new level. Messing around with keywords or A/B testing the colour of a button just don't cut it any more. Experienced digital marketing manager Kole McRae gives you his thoughts and strategies, sourced from his 8 years of experience in the industry, and sometimes he gets told how wrong he is by much smarter guests including CMO's, founders, digital masters and more. 

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Business

Technology

Marketing

Management

In a world of machine learning and AI you need to take digital marketing to a whole new level. Messing around with keywords or A/B testing the colour of a button just don't cut it any more. Experienced digital marketing manager Kole McRae gives you his thoughts and strategies, sourced from his 8 years of experience in the industry, and sometimes he gets told how wrong he is by much smarter guests including CMO's, founders, digital masters and more. Rocket icon from Font Awesome.

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The Death of the Cookie and What to do About it

The Death of the Cookie and What to do About it