<p>On this episode of Connected, we sit down with Sean Oakley, Director of Data Product Management at NBCUniversal, for an enlightening conversation about the history of online advertising. We also discuss some of the major shifts taking place in the industry (hint: it's got something to do with cookies) and how organizations can drive high performance ad programs while also respecting consumer privacy.</p>

On this episode of Connected, we sit down with Sean Oakley, Director of Data Product Management at NBCUniversal, for an enlightening conversation about the history of online advertising. We also discuss some of the major shifts taking place in the industry (hint: it's got something to do with cookies) and how organizations can drive high performance ad programs while also respecting consumer privacy.

The death of the cookie with Sean Oakley

Customer experience is the competitive advantage of the most successful brands. 

It turns out the companies that do it best rely on a complex network of seemingly unrelated people, data, and technology to deliver experiences that their customers love. 

I’m Abhi Seeth, and you’re listening to Connected, by mParticle, where we explore this idea of connectivity with the people behind some of the most beloved brands in the world.

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Customer experience is the competitive advantage of the most successful brands. It turns out the companies that do it best rely on a complex network of seemingly unrelated people, data, and technology to deliver experiences that their customers love. I’m Abhi Seeth, and you’re listening to Connected, by mParticle, where we explore this idea of connectivity with the people behind some of the most beloved brands in the world.

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The death of the cookie with Sean Oakley

The death of the cookie with Sean Oakley