The rumors aren’t true. The B2B sales rep still has a long life ahead despite the (not completely true) stories that Millennials and Gen Z don’t want to meet with them. It’s misleading to declare sales reps are over; the value of the sales rep depends on the nature of the relationship and the complexity of the products and services being sold. In this episode of Wholesale Change Ian Heller and Jonathan Bein talked about how conversations around the role of the sale rep today need to go beyond just blaming the next generation.