Hello there! Welcome to another episode of Coffee Break Blogging.

We use a lot of funny words in online marketing - some of them a bit demeaning, actually. And one of them is the phrase "email blast".

Not only do none of your subscribers sign up in order to be "blasted", but it doesn't even work that well anymore as a strategy. Sending the same message to every single person on your list regardless of who they are just doesn't work that well.

In this episode, we'll talk about:

• Funny words marketers use
• Why the size of your email list doesn't matter
• The two metrics which are FAR more important than the size of your list
• How to adjust your email marketing strategy to this new world (or face extinction)
• How the world just isn't linear, and how your marketing has to adapt to this.