Mastering AI with the experts

The Death of the Workflow: What Agentic B2B Commerce Really Looks Like


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What if the biggest obstacle to AI in your business isn’t the technology, but the way your systems were built to assume a human would always be clicking?

In this episode of Mastering AI with the Experts, I sit down with Frédéric Bélanger, Leader AI & Innovation at Talan.Frédéric has spent years architecting B2B commerce and procurement systems. He knows exactly where the friction lives and why it has been so difficult to fix.

We go deep into what actually breaks when you move from portals and workflows to intent-driven buying, what it takes to make your data and systems agent-ready, and how to deploy AI agents safely inside enterprise environments.

No theory. No slideware. Just real architecture decisions and hard-won lessons.

You’ll learn:

  • Why B2B commerce was built around a human clicking and why that assumption is now a liability
  • What shifts when you move from workflow-based APIs to intent-based APIs
  • How to tell if you have an AI opportunity or a data architecture problem
  • Why data field names and database column names now matter more than ever
  • What “human in the loop” really means as a design decision
  • How MCP servers simplify agent integration without requiring a full rearchitecture
  • What agent-to-agent commerce looks like and the questions we need to start answering now
  • Why non-deterministic tools in enterprise environments are manageable if you build them correctly

Whether you are a business leader evaluating AI investments in your commerce stack, or an architect designing the next generation of B2B systems, this episode gives you a practical framework for building agent-ready enterprise environments the right way.

Learn more about Talan's AI Commerce Agent for B2B Buyers: https://bit.ly/4kZRDTjResources & Links

Frédéric Bélanger on LinkedIn
https://www.linkedin.com/in/frederic-belanger/

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Connect with Samuel Boulanger on LinkedIn
https://www.linkedin.com/in/samuelboulanger/

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https://samuelboulanger.com/

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Mastering AI with the expertsBy Samuel Boulanger