When visibility drops in December, momentum doesn’t pause, it disappears. And by the time January arrives, you’re starting from behind instead of ahead.

In this episode of the Mastermind for Business, Mark and Caroline Creedon break down a smarter way to approach December. One that keeps demand warm, positions you top of mind, and sets January up to feel calm, focused, and profitable, without working through the holidays.

You’ll learn why December is one of the most underestimated growth windows in business, how small 30-minute actions can compound into real revenue, and what to put in place now so your business keeps moving even when you step back.

If January always feels harder than it should, this episode will change how you think about December.

Pick one move. Give it 30 minutes. Let it work for you while you take the break properly.

In today's podcast you’ll discover:

1. 00:00 - Why December is one of the most misunderstood growth windows in business
2. 02:38 - How December visibility quietly sets up January sales
3. 04:14 - The 30-minute money maker framework for time-poor business owners
4. 06:22 - Why case studies, website clarity, and Google visibility matter more than complex strategies
5. 09:44 - Staying visible, relevant, and human while keeping your marketing intentional and professional
6. 10:55 - How to design a simple January offer that creates urgency
7. 12:35 - How one clear call to action can quietly fill your pipeline
8. 13:44 - Switching off without the business falling apart
9. 15:14 - The compounding effect of December decisions

Get in touch with Mark Creedon

• LinkedIn: https://www.linkedin.com/in/mark-creedon/ 
• Facebook: https://www.facebook.com/markcreedoncoach/ 
• Business Accelerator Mastermind: https://investor.metropole.com.au/business-mastermind/