Business Built Right

The Deceptive Promise of Extended Warranties


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Would you like an extended warranty?" It's the question that makes retailers billions while emptying your wallet. Discover why companies only offer extended warranties on products they know won't break, the psychology tricks used to sell you "peace of mind," and why Apple pushes AppleCare on iPhones but not on charging cables. Learn the simple "self-insurance" strategy that beats extended warranties every time and keeps more money in your pocket.


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Business Built RightBy Shah M M, Industrial Designer, Business Strategy Consultant. [email protected]