The Decision – Transforming Commerce & Media

In this episode of The Decision: Expert Talks, idealo CEO Jovan Protić sits down with Alexander Graf, serial entrepreneur and host of the Kassenzone podcast, to explore the rise of agentic commerce and its implications for the industry.

From OpenAI and Google's competing approaches to the future of online shopping, they discuss how AI will reshape consumer behavior, challenge established business models and redefine the relationship between retailers, platforms and customers.

But are consumers really ready to let AI make purchasing decisions on their behalf? What role will trust play? And can agentic commerce reach meaningful scale in Europe by 2027?

A conversation about the opportunities, uncertainties and strategic decisions shaping the future of commerce.

For questions, feedback or media inquiries, reach out to the podcast's editorial team at [email protected].

CHAPTER HEADING:

[00:00] Intro: Jovan Protić & Alexander Graf on the rise of agentic AI.

[02:30] Adoption Spike: US user jump from 0% to 24% after recent AI launches.

[04:30] Shopping vs. Buying: Algorithmic execution vs. human browsing enjoyment.

[07:30] Ad Revenue Conflict: Why Google & Amazon hesitate on transactional agents.

[12:30] Algorithmic Risks: Corrupted deals, SEO traps, and price verification APIs.

[16:30] Bargain Psychology: Emotional triggers, social proof, and deal hunting.

[19:00] Privacy Trade-off: Trading full device access for $100 vouchers.

[23:00] Retailer Dilemma: On-site chatbot traps vs. direct customer access.

[26:00] European Market Forecast: Why agentic commerce won't reach 5% share next year.

[28:00] Wrap-up & Alexanders’s Spryker Story

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