Have you ever picked a certain product just because the “middle option” seemed like the best deal? Or found yourself upgrading to a pricier package because the cheapest option felt too skimpy? This phenomenon is known as the Decoy Effect, and it’s a powerful psychological tactic that can dramatically shape what your customers buy. By the time you finish listening, you’ll know how to apply this strategy in your Shopify store, test its impact, and avoid ethical pitfalls. Ready to explore how a “decoy” can boost your sales? Let’s go!

Full Article: https://theconversionbible.com/conversion-strategy-psychology/the-decoy-effect-how-to-influence-shopify-purchase-decisions

Growth Suite Shopify App: https://apps.shopify.com/growth-suite

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