Have you ever faced a choice between two products and suddenly noticed a third option that somehow made the decision feel easier? Surprise! You might have just met the decoy effect. In this article, you will learn how the decoy effect shapes our decisions, how businesses use it to guide customers toward a specific product, and how you can harness it ethically. Ready to uncover the secrets behind strategic pricing? Let’s jump right in!

Full Article: https://ecommercepsychology.com/the-decoy-effect-strategic-pricing-to-guide-customer-choices/

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