In this episode of Health Care Marketing Edge, Tim Bouchard, Owner/CEO of Luminus, and Will Ross of Origins Spine & Joint discuss strategies for becoming the default referral choice in the competitive pain management market. Will shares insights on building relationships with referring providers, the importance of quality care, consistency, and operational excellence. He emphasizes the need for effective tracking of referrals and the significance of digital presence and patient reviews. The conversation also covers how to humanize the referral process and maintain engagement with providers to ensure continued referrals.