For those who have been doing public relations and marketing for law firms or accounting firms, here’s a webcast on integrating that work into a CRM like Salesforce, Hubspot or ActiveCampaign and implementing sales ops. If you’re like us you’ve earned media results or implemented marketing campaigns, but you’ve remained vulnerable to partners asking how effective it really is. Impressions and share-of-voice remain unconvincing. And to be honest, how convinced are we ourselves privately?

We share lessons from integrating public relations and marketing into a firm’s CRM, and leveraging sales ops processes to skip over indirect metrics of impact, and focusing on actual revenue. And most importantly, we share lessons from driving public relations and marketing more directly to what makes your firm’s sales cycle work, and your true differentiators.