Massachusetts has committed to put 750,000 EV’s on the road by 2030, but is falling way behind. This raises the question: do people want electric vehicles for their own sake, or do they ‘demand’ the clean convenient transportation services an EV can provide? Such a question suggests we could satisfy the demand for clean convenient transportation in a way that doesn’t rely on EV’s. Chapter 5 of the recent IPCC report puts this idea on a good basis, saying that “the potential of demand-side strategies across all sectors to reduce emissions is 40-70%.” This is a big deal, to paraphrase POTUS.