A self service play with long-tail affinity that flattens the playing field for access to the digitized TV audience is a game changer. #ctv #albertthompson

The Democratization of CTV

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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The Democratization of CTV

The Democratization of CTV