Retail Refined

The Democratization of Live Selling


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Live selling has a new look, and retailers are finding new opportunities to connect with audiences. While live selling came to prominence through TVs with players like QVC, today’s shopper desires an experiential retail experience from their smartphone. eCommerce and live selling expert Brandon Kruse, CEO of CommentSold, shared his insights and predictions for this type of shopping.

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Retail RefinedBy MarketScale