Link to the source article on the Vaucher Analytics website.

In this episode of Return On Racing, we unpack Fox Corporation’s newly announced one-third stake in Penske Entertainment and what it could mean for IndyCar’s future. 

Topics covered include: 

• Why the current IndyCar audience poses a major challenge to growth
• How the driver lineup and fanbase are misaligned
• What F1 did to attract new fans
• Why expanding the calendar or production won’t matter without audience clarity
• The strategic risk of ignoring demographic trends

We also highlight the key question:

Can Fox and IndyCar define and reach a new generation of fans, or will this investment stall like previous efforts?

Contact the show: [email protected]

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To contact Return On Racing, please send an email to [email protected]