SCAMPER, an acronym for 7 ways to change a product or a concept to create 
derivatives.

SCAMPER, an acronym for 7 ways to change a product or a concept to create derivatives.

The Design Method that Perfectly Describes Oreo’s Strategy

The BYU Design Review is a collection of short design-related editorials, interviews, product reviews, and commentaries on design techniques. Content focuses on traditional applications of engineering design but also addresses contemporary examples of design in the profession, design in our lives, and design in the world.

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The Design Method that Perfectly Describes Oreo’s Strategy

The Design Method that Perfectly Describes Oreo’s Strategy