GEAR:30

The Design Principle of “Simplexity”

07.22.2022 - By BlisterPlay

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We talk to Naked Sports Innovations’ president and co-founder, Lindsay Dakota, about how the concept of “simplexity” drives Naked’s design process; growing a small brand sustainably; the future of footwear; and how ski racing influenced the design of their new trail shoe. TOPICS & TIMES:The Naked Sports’ Running Band (8:01)Simplexity (11:13)Fit (17:26)Sustainability (19:42)Expanding Naked’s product line (23:40)What is a “cooling face fabric?” (25:04)Working with Vibram (27:48)The Naked T/r Trail Racing Shoe (29:19)How ski racing influenced this shoe (31:57)Small brands & the state of trail running (48:41)What We’re Celebrating (52:01)CHECK OUT OUR OTHER PODCASTS:Off The Couch podcastBlister PodcastBikes & Big Ideas podcast

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