The Monument: Behind the Barricade

The Destination Effect


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We're back with a BRAND-NEW bonus episode!

We went Behind the Barricade with a special guest, AllyFormanek, CEO of Visit Rapid City to talk about the real impact of our biggest events. From BHSSR to RRC, we’re diving into how these iconic weekends fuel local tourism, support businesses, and help shape the story of our city. Becausethese events aren’t just traditions… they’re what makes us a destination.

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The Monument: Behind the BarricadeBy TheMonumentRC