Pocket Sized Pep Talks

The Detergent That Destroyed A Sales Process


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In this Pocket Sized Pep Talk, Rob looks at a replacement for one of the most simple, and effective ways to recommend a product. He specifically discusses:

  • The definition of "Features, Advantages, and Benefits."
  • A replacement model for the classic "FAB Statements" called a, "FABEC Statement."
  • A reminder that this, and all processes are guides and not straitjackets!
  • The key differences between Advantages, and Benefits.

Fear not my sales friends, the detergent company has no claims on FABEC Statements!

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Pocket Sized Pep TalksBy Rob Jolles

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