This week we're looking at how The Devil Wears Prada fits within the context of fiction that takes place in New York City and the branding of NYC. We also look at the novel's place in the late 1990s/early 2000s literary phenomenon known as "Chick Lit."

Check out this Observer article about the "I heart New York" t-shirts and the branding of the city.

Read this Library Journal article on Chick Lit, and this Salon retrospective on the rise and fall of the genre.

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