The Cloudcast

The DevRel Dilemma


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Ever since Developers became the New Kingmakers, DevRel has become a subsection of our industry. But what does it do, and is it helping Devs? 

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  • CloudZero - Cloud Cost Intelligence for Engineering Teams

SHOW NOTES:

  • What is DevRel?
  • DevRel success tips
  • Marketing to Developers is Not Hard
  • 2022 Look Ahead - Developer Careers (Cloudcast Eps.582)

WHY DID DEVREL HAPPEN?

  • Software is eating the world - Marc Andreessen (2011)
  • Every company is a software company - (2013)
  • Developers are the New Kingmakers - Stephen O’Grady (2013)
  • Kubernetes the Hard Way - Kelsey Hightower (2015)

WHERE IS DEVREL TODAY?

  • Is it DevRel or DevEvangelist or DevAdvocate?
  • Is DevRel marketing?
  • Have you DevRel’d yourself into imposter syndrome?
  • Who do DevRel’s work for? 
  • Can companies afford DevRel? Can they afford not to have DevRel? 

FEEDBACK?

  • Email: show at the cloudcast dot net
  • Twitter: @thecloudcastnet
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