In this episode of the DeWinter Difference, host Derek DeWinter sits down with John (Jay) Lamm, the creator of 24 Hours of Lemons, a unique motorsport event where participants race cars worth no more than $500.

They discuss the origins of 24 Hours of Lemons, the complexities of running such an event, and the unexpected business success it has become. Jay shares anecdotes about notable participants like Neil Peart and the challenges of maintaining a non-competitive atmosphere.

They also explore the intricate IT systems required and potential future expansions of the brand. Join Derek and Jay for an insightful and entertaining conversation about combining fun and motorsport in an unorthodox way.

Chapters:

00:00 Introduction to the DeWinter Difference

00:26 Meet Jay Lamm: Chief Perpetrator of 24 Hours of Lemons

00:50 The Birth of 24 Hours of Lemons

03:34 Challenges and Complexities of Running 24 Hours of Lemons

06:46 The Philosophy Behind 24 Hours of Lemons

13:16 Famous Participants and Personal Reflections

16:01 Future Plans and Business Insights

20:43 Fun and Personal Anecdotes

25:52 Conclusion and Final Thoughts