Advertorial, editorial and pictorial are three marketing terms that you don't hear that often any more but their theories still stay the same. Understanding what these terms mean can really help you to work out your marketing budget outside of your social media ad budget and create a holistic marketing campaign to really sell your music, products or services. 

In this week's Local Love podcast episode I deep-dive into these three terms and discuss how you can use them in a modern marketing campaign.