The Elite Agent Masterclass

The Difference Between Being an Estate Agent vs. Building an Estate Agency Business


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Welcome back to The Elite Agent Masterclass — your go-to podcast for agents who want more than a job… they want a business.

In this episode, Jack Durkin sits down with James Humphries-Stone to dive deep into what really separates a self-employed estate agent from a business owner. The conversation covers powerful truths about building infrastructure, creating freedom, and shifting from being the centre of the business to building something that operates without you.

They explore:

  • Why so many agents moving from other self-employed models are seeing immediate success at The Avenue
  • What James has been doing in his new coaching-led role to help partners scale their businesses fast
  • The incredible story of a partner who spent just £18 on Meta Ads and generated a 7-figure valuation (plus a sale!)
  • Why tracking your numbers with scorecards is mission critical — and how it can directly improve conversion and profit
  • The importance of direct mail automation and how to leverage PropAlt for highly targeted campaigns
  • Why second-hand listings could be your biggest (and most profitable) opportunity right now
  • What most agents get wrong about the market — and why it’s not about declining demand, but poor strategy
  • How you can build a business that allows you to take time off, while everything keeps running smoothly

If you’re serious about becoming the go-to agent in your patch, charging the fee you deserve, and building something that gives you choice and freedom — this one’s for you.

👥 Want to speak to one of our partner agents? Drop us a message. 📩 Want the valuation forecasting template we mention? Just comment or DM “template” and we’ll send it over. 📈 Want support building your pipeline or launching your agency? Let’s have a chat.

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The Elite Agent MasterclassBy The Elite Agent Masterclass