Soar

The difference between brand and mission


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Previously aired on the Meet Maureen Facebook live series for Nonprofit Accidental Techies, in this episode of Soar, Maureen Wallbeoff interviewed Soar host, Taylor Shanklin.

We thought it was such a fun conversation on branding, that we asked Maureen if we could share it here on the Soar podcast.

Maureen and Taylor sat down to talk about:

  • How to define brand
  • What's the difference between brand and mission
  • How to get specific in your branding


Check out Meet Maureen at The Accidental Techie with Maureen Wallbeoff on Facebook. Maureen hosts important tech topics every Friday at noon EST.

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SoarBy Taylor Shanklin