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The Difference Between Branding, Marketing and PR with Elizabeth Lowney
In Episode 6 Sean and Mark welcome Elizabeth Lowney, the founder of Creating Buzz PR. While in sales and marketing, Elizabeth was asked to join a PR firm in San Francisco. There she handled publicity and events for such clients as The Fairmont Hotel, Personality Hotels, World Wildlife Fund, and many more. She discusses how to effectively use PR with traditional advertising. She also explains the difference between branding, marketing & PR. She shares the details on using PR to create an a public image for her clients through publicity. Elizabeth notes that she gets her clients customers and not clicks. Elizabeth shares what the future is holding for her and how it ties in with her passion for travel.
Learn the power of PR to create your image in the public through publicity. If you struggle with less than stellar advertising results using social media and traditional advertising, learn about gain media vs. paid media from a Public Relations expert. She discusses the importance of story telling.
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ABOUT AVONTAGE
Avontage is the future of work. We are a like-minded community of experts, forward-thinking entrepreneurs, and highly skilled freelancers solving each other's pain points. We do that by trading skills and services on a trusted and safe platform.
Business barter trading is on the rise and it is the smartest way to achieve scalable growth during these challenging times.
Sean Sarram, the CEO and Founder of Avontage, is a seasoned executive with an entrepreneurial mindset. With a software engineering degree in Computer Science from Arizona State University, Sean enjoys building technology to solve hard problems that affect everyday life.
His mission is to build a trusted community marketplace for local business owners, marketers, entrepreneurs, freelancers, and creatives to collaborate, gain high quality clients, and help them grow your businesses without spending money.
Sean believes in Collaborative Capitalism, where small businesses collaborate and trading-exchange their skills and services to elevate one another.
Follow Avontage on LinkedIn, Facebook, Twitter and Instagram.
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By Sean SarramIn Episode 6 Sean and Mark welcome Elizabeth Lowney, the founder of Creating Buzz PR. While in sales and marketing, Elizabeth was asked to join a PR firm in San Francisco. There she handled publicity and events for such clients as The Fairmont Hotel, Personality Hotels, World Wildlife Fund, and many more. She discusses how to effectively use PR with traditional advertising. She also explains the difference between branding, marketing & PR. She shares the details on using PR to create an a public image for her clients through publicity. Elizabeth notes that she gets her clients customers and not clicks. Elizabeth shares what the future is holding for her and how it ties in with her passion for travel.
Learn the power of PR to create your image in the public through publicity. If you struggle with less than stellar advertising results using social media and traditional advertising, learn about gain media vs. paid media from a Public Relations expert. She discusses the importance of story telling.
---------------
ABOUT AVONTAGE
Avontage is the future of work. We are a like-minded community of experts, forward-thinking entrepreneurs, and highly skilled freelancers solving each other's pain points. We do that by trading skills and services on a trusted and safe platform.
Business barter trading is on the rise and it is the smartest way to achieve scalable growth during these challenging times.
Sean Sarram, the CEO and Founder of Avontage, is a seasoned executive with an entrepreneurial mindset. With a software engineering degree in Computer Science from Arizona State University, Sean enjoys building technology to solve hard problems that affect everyday life.
His mission is to build a trusted community marketplace for local business owners, marketers, entrepreneurs, freelancers, and creatives to collaborate, gain high quality clients, and help them grow your businesses without spending money.
Sean believes in Collaborative Capitalism, where small businesses collaborate and trading-exchange their skills and services to elevate one another.
Follow Avontage on LinkedIn, Facebook, Twitter and Instagram.