Connect with Ben:

Linkedin

Videos we Discuss in This Episode:

Sexy Dad Campaign Video
Commuter Campaign Video

Brands Ben Looks to for Inspiration:

Patagonia
Allbirds
Chubbies

Here's This Shows TL;DR:

• Ben shares where the inspiration for &Collar came from 
• We go over the definition of buyer and user personas
• Ben shares how he sees himself as the user persona and how that has helped with decisions 
• We go over who &Collars buyer persona is and how they discovered that 
• Ben explains what has changed about the site experience since making that discovery
• We talk about the creative the &Collar team created to speak to their buyer persona instead of just the user 
• Ben shares why a good mix of both user and buyer content leads to the best results
• Start looking for the difference NOW you don't need Nielsen to do the research