Why do some businesses succeed at establishing rich, long-term customer relationships, while others struggle? It comes down to their ability to understand, engage with, and deliver to customers in the digital-first economy. 

This is Part 1 of our new three part series on Data-Driven Customer Experience including:

- Ratul Shah, Head of Product Marketing at SAP Customer Data Cloud

- Sheryl Kingstone, Head of CX & Commerce at 451 Research

- Adrian Nash, Head of Strategy at SAP Customer Experience

Want more insights from Sheryl Kingstone on the power of personalization? Download this free analyst report!

Article of the week:  How a customer data platform  unlocks the power of personalization