Join Matt as he delves into the fascinating journey of discovering your niche with today's guest, Todd Howard. Todd is a seasoned expert in helping individuals and businesses identify their unique place in the industry.

In a world filled with advice about the importance of having a niche, many find it a daunting challenge to pinpoint exactly where they belong. Todd's insights challenge the conventional wisdom surrounding niches, urging us to view them as a means to create a protected space for our businesses rather than just a favored market. Discover why a strong niche is more than just a label and how it goes beyond working with a specific industry or market.

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