The term marketing is kind of outdated.

In the “start-up” world and also in the new business world, marketing is really thought of as just plain.. advertising.

High growth businesses more often use the term GROWTH to define scaling their businesses. And there’s a big difference between “marketing”, and “GROWTH” in business.

Marketing is POTENTIAL… and Growth is ACTUAL.

So how do you best leverage Growth for your business and what are the necessary steps and metrics to ensure your growth oriented and not just looking at marketing efforts? 

In today's episode Chris breaks down exactly what business owners need to know to be a high growth business focused on scaling.